Strategies for Google Essay Example | Topics and Well Written Essays - 750 words

Strategies for Google - Essay Example Yahoo needs to be more innovative, flexible and fast to capture in order to reatin its position in the market. Google launches products early, well before competitors go to market with the same ideas. This is the Google’s positive and aggressive approach towards market capitalization and also focusing on to explore the needs of the users before the user thinks towards it. Google has made more than 50 acquisitions since 2001 and it is quite evident that the Google knock out all its rivals in order to take the competitive advantage and opts the aggressive business strategy towards boosting its revenue. Google came up with the different idea in online advertising and google suppose to be the pioneer after the introduction of Ad Words and Ad Sense, and thus created a sensation in the field of online advertising (Baril, 2009). The innovation is the key of success.The Google’s smart innovative and smart strategies since its inception wondered Yahoo. From the perspective of searching information and answering queries, Google offers a lot to its valubale users.Recently, Google shaking hands with worlds top most universities like Harvard, Oxford and some others to digitize their libraries (Honey , 2009). The difference exists between Google and Yahoo with respect to the revenue. Yahoo generates its revenue from Yahoo mail, ads, and some other features where as Google gets almost 85% of its revenue from ads.The reason behind is the Google’s technological innovations which is the user-friendly and gains the popularity world over (Honey , 2009). Google launched SDC (Secure Data Connector) in the year 2009 its feature is to access the users to secure corporate data, even working with Google application outside the firewall. In addition, SDC also allows that secure data to be accessed from inside Google Gadgets, Google App Engine, and Google Spreadsheets (Kolakowski, 2009). In the years to come, Google plans to develop its own operating system .It is an